Californians Are Staying Fresh & Fit!

Los Angeles, CA, April 12, 2009 - Californians are once again leading the way with a new way of healthy living. An offshoot of the highly successful Live In Fitness weight loss retreat, California Fresh & Fit (CFF) combines a scientific approach to nutrition with their personal meal delivery service. This unique delivery service customizes each client’s meal plan helping them to achieve their weight loss and fitness goals. These delicious meals are as convenient as fast food, being delivered directly to your door every morning but nutrition wise are just what the doctor ordered.

“The customer gets healthy meals with no cooking, no shopping, no calorie counting, and no cleanup.” Says CCF owner and President Eric Viskovicz

CFF combines the convenience of personal chef services with the benefits of nutrition. The customer simply goes online to choose a meal plan according to their goals and the meals are prepared by top chefs using delicious, fresh, and organic ingredients and then delivered each morning with food allergy testing also available prior to meal selection.

CFF offers six basic meal plan programs to meet the diverse needs of its clients:

• Weight Loss and Maintenance Program
• Athlete Program (Athlete program includes hydrostatic body fat testing and VO2 Max [Oxygen mask] fitness test)
• Food Sensitivity Program
• Family Program
• School Lunch Program
• Trainer/Doctor Specified Program

CFF’s basic principles consist of eating five meals per day with the right proportions of the three macronutrients (carbohydrates, proteins, and healthy fats) while considering other factors including age, gender, activity level, lifestyle, stress level, and blood type, and allergies. This formula ensures that blood sugar is always stable, metabolism stays steady, and muscle mass remains strong. Through CFF’s healthy meal delivery service, individuals can lose weight, eat healthier, maximize athletic performance, manage food allergies, and provide healthy meals for their families. For more information on California Fresh & Fit please visit www.mealplans.net

For all press inquiries, please contact Cara Morrissey at Ballantines PR.

Cara Morrissey
Ballantines PR
cara@ballantinespr.com
Tel: 310-454-3080
Cell: 310-490-6077
http://www.ballantinespr.com