LineKong Announces Strategic Partnership with NeuroSky
Brainwave Technology Enhances Innovation of Online Gaming

San Jose, CA, USA, and Beijing China, Aug 3, 2010 – During ChinaJoy, the 8th China Digital Entertainment Expo & Conference, Feng Wang of LineKong Entertainment Technology Co., Ltd., the leader of China's third-generation online gaming industry, and Stanley Yang of NeuroSky, the leader in mass market Brain-Computer Interface (BCI) technology, announced a strategic partnership to launch the first brainwave-controlled MMO game.

At a conference VIP gathering, Feng Wang, CEO of LineKong, said “LineKong has been focusing on developing MMO games with leading-edge content. Through the strategic partnership with NeuroSky, LineKong will focus on the development and application of human interface entertainment technologies, and will strive to be a world-class MMO gaming powerhouse. This strategic partnership will be carried out in all aspects of technology, brand, promotion, etc., seeking synergies and striving to develop a better gaming experience for players worldwide.”

Stanley Yang, CEO of NeuroSky, said that “We are devoted to working with the world’s premiere partners in developing new and inspiring products. We are very excited that the first MMO game using brainwave technology will be powered using our ThinkGear technology.” Mr. Yang expects that the combination of the brainwave technology headset and the “Warrior King” game, will provide gamers with an unparalleled experience.

"Warrior King" is a MMO game from the magic fantasy war genre that will soon be launched by LineKong. The strategic cooperation between LineKong and NeuroSky will be the first to introduce BCI technology into the MMO game market. Since “Warrior King” contains inherent advantages of various playing methods and rich content, players can work together to take the gaming experience to a whole new level.

During the press conference, the two companies presented NeuroSky’s MindSet brainwave technology headset in context with the “Warrior King” game. The introduction of the new gaming experience triggered high praise from on-site players and media. In the future, the two companies will collaborate to introduce a series of new games using brainwave technology.

About LineKong Entertainment Technology Co., Ltd (Beijing)
LineKong Entertainment Technology Co., Ltd (Beijing) was founded in March 2007 by Mr. Feng Wang, a celebrity in the software and the online game industries. It is part of a new generation of interactive entertainment companies that specialized in online game development and publishing. As a leading player in the China online game industry, LineKong has a firm stance in the domestic market and aims towards further expansion internationally, by concentrating on building world-class gaming products. As a leader in third-generation online game companies, LineKong set up 6 studios through its "Independent Game Producer System", focusing on 6 different directions of development and research. The platform of products involves various product of turn-based strategy game, ARPG, classic games, web games, large-scale 3D project, etc. LineKong is building a respected reputation nationally and internationally for its aggressive development and publishing abilities. So far, “Journey to the West”, “Warrior King”, “Happy Fairy (web)” and “Legend of Kongfu” are titles that have successfully entered many overseas markets including  Europe, USA, Taiwan, Vietnam and other regions in Southeastern Asia.

About NeuroSky
NeuroSky, Inc. is the leader in Brain-Computer Interface technologies for consumer product application. Founded in 2004 and headquartered in San Jose, CA, NeuroSky works with industry partners, developers, and with academic and research institutions, to provide innovative products and solutions across a wide range of areas.

Technological innovations include significant advancements in “noise” reduction, dry-sensor development (rather than requiring a conductive gel), substantial “cost engineering” (reducing the price), and enabling the wearer to use it outside of a lab (without the assistance of a doctor). With such universal innovation, NeuroSky’s games and other applications are sure to have an impact in a variety of arenas in the coming years.

LineKong Website:http://www.linekong.com/
NeuroSky Website: http://www.neurosky.com/
Warrior King Website:http://yb.linekong.com/

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