NeuroSky To Preview Their
Brain-Computer Interface Technology
at London’s Gadget Show Live
As Launch Of Their European Press Tour
Now scheduling One-on-One Appointments
 NeuroSky Mindset  Mindflex Game, powered by NeuroSky  Star Wars Force Trainer powered by NeuroSky  NeuroSky Partner: Treite Labs  NeuroSky Partner: Roll7 |
San Jose, CA, March 5, 2010 – NeuroSky® Brain-Computer Interface (BCI) has been invited to attend the Gadget Show Live as one of only 6 companies in the "Future Tech Zone" display. The show is the beginning of NeuroSky’s European Press Tour which will take them to many of the major cities including London, Paris, Frankfurt, and Berlin. For the first time, rare hands-on demonstrations will be available to press. Don’t miss this rare chance to try out the technology, as NeuroSky has no scheduled plan to return to Europe for demos in the near future.
By providing a cost effective, user-friendly brainwave reading platform, NeuroSky has the potential to transform sports, medical, education and many other industries. It will help everything from PC’s and mobile phones, to cars and homes adapt to humans in ways that have never been possible before.
April 7th-11th, in London, the Gadget Show Live attendees will have a chance to experience how developers are embarking on the next revolution in gaming through brainwave integration through NeuroSky’s MindSet headset and its complementing games such as NeuroBoy and the Brainwave Visualizer.
Applications available for demonstration will also be provided by NeuroSky’s European Partner – Roll 7 and Sirious games developers, Treite Labs. These computer games communicate socially responsible and educational messages for young people, and the companies will be unveiling a number of applications for use with the NeuroSky MindSet.
The Gadget Show Live is the UK's most popular consumer electronics event, with news and reviews on the latest from the world of gadgets. The Gadget Show Live takes the concept from Five’s top TV show to the National Exhibition Centre (NEC), in the UK's most exciting consumer electronics event.
NeuroSky’s BCI ThinkGear chip is most well known for its use in Mattel’s extremely successful Mindflex and in Star Wars Force Trainer by Uncle Milton. Both of these toys sold out in the U.S. during the 2009 Christmas season. The Mattel Mindflex also received People’s Play Award, “Best Toy of the Year,” and was rated one of the top five toys for Christmas by Bloomberg. NeuroSky’s technology was also a part of the Ontario House display featured at the recent Winter Olympics.
However, the BCI technology is not limited to games. NeuroSky technology is now being incorporated into products as various as automotive, healthcare, education industries, and more. It’s obvious that, with such universal innovation, NeuroSky’s games and other applications are sure to have an impact in a variety of arenas in the coming years.
Appointments to demo NeuroSky’s revolutionary technology and their corresponding local partners will also be available in the following cities:
12th April – London, UK
13th April – Paris, France
14th April – Frankfurt/Linden, Germany
15th – 16th April – Berlin, Germany
http://www.neurosky.com
To view NeuroSky's Electronic Press Kit, please click here.
Personal press technology previews and interviews are available. To register for a Gadget Show Live Press Pass, go to
http://www.gadgetshowlive.net/page.cfm/Action=Form/FormID=2/t=m/goSection=4
For all media inquiries, or to schedule an interview with one of NeuroSky’s staff members either at the Conference, or in one of the above cities, please contact:
Erika Maya
Erika@Ballantinespr.com
001 310 454 3080
http://www.ballantinespr.com
For questions about the technology in English, please contact:
Tansy Brook
tansy@neurosky.com
001 415 215 6519
For questions about the technology in German, French, Spanish, or Italian, please contact:
Harald Baums
harald.baums@titan-commerce.com
About NeuroSky
NeuroSky, Inc. is the leader in Brain-Computer Interface technologies for consumer product application. Founded in 2004 and headquartered in San Jose, CA, NeuroSky works with industry partners, developers, and with academic and research institutions, to provide innovative products and solutions across a wide range of areas. NeuroSky currently distributes the NeuroSky MindSet to USA, EU, Japan, China and Korea.
Grounded in over 60 years of medical research, NeuroSky’s technology has taken proven medical EEG (electroencephalograph) technology, and evolved it for application to the mass market by making it more user friendly and cost effective. Technological innovations include significant advancements in “noise” reduction, dry-sensor development (rather than requiring a conductive gel), evolved/substantial “cost engineering” (substantially reducing the price), and enabling the wearer to use it outside of a lab (without the assistance of a doctor).
