NeuroSky's CEO Stanley Yang joins the exclusive ranks of innovators unveiling new products at this year's DEMO Conference

Specific new product details are only available to publications honoring embargo, prior to the event

San Jose, CA, February 15, 2011 - NeuroSky, Inc., the leader in Brain-Computer Interface technologies for consumer product applications, has been selected to present their new product at the world-renowned launchpad for emerging technology -The DEMO Conference. DEMO, one of the few launch conferences that has demonstrated proven impact on technology market trends, will take place February 28 and March 1, 2011 at the JW Marriott Resort and Spa in Palm Desert, Calif. One-on-one interviews and demonstrations can now be scheduled by contacting Erika at erika@ballantinespr.com.

A small company with a lot of imagination, NeuroSky has been catching top headlines for the past two years for their remarkable success in the Toy and Gaming industries. NeuroSky will be announcing for the first time how their technology is maturing into more serious industries, with a revolutionary product which will push the envelope in evolving the potential of the human brain.

"DEMO is the place where innovation thrives," said DEMO executive producer Matt Marshall. "This conference is truly the place where the industry converges to see the next big thing." Some of the most notable emerging technologies introduced over the past two decades have been announced at DEMO, including, Adobe Acrobat, Sun’s JAVA, TiVo, Palm, E*Trade, and many more.

As Chief Executive Officer of NeuroSky, Inc., Stanley Yang is the visionary behind the bio-sensor company which is clearly the global leader in mass market Brain-Computer Interface technology. NeuroSky is Mr. Yang’s second successful Silicon Valley start-up. Mr. Yang’s expertise in founding and growing companies in Silicon Valley comes from his passion for technology’s ability to revolutionize industries and ultimately change people’s lives. Born in Taiwan and raised in the United States, Mr. Yang is adept in bridging the East and West. He will be presenting at the conference, and NeuroSky will be demonstrating and discussing the product in the NeuroSky booth in the DEMO Pavilion.

“This product marks NeuroSky’s entry into an industry that has always been one of my passions. Our technology has captured people’s imagination simply because it’s fun. We want to take that one step further and develop products that change people’s lives - but are still fun.” states Mr. Yang. “DEMO is the ideal platform for unveiling this long awaited consumer product.” Immediately following their announcement at DEMO, NeuroSky will also be participating in the Game Developer’s Conference in San Francisco, taking place from March 2nd - March 4th in exhibitor booth number 2102.

Interviews and meetings with NeuroSky’s team prior to or while at DEMO can now be scheduled by contacting Erika at erika@ballantinespr.com or +1-310-850-0309.

About NeuroSky, Inc.
Founded in 2004 and headquartered in San Jose, CA, NeuroSky works with industry partners, developers, and with over 300 academic and research institutions worldwide to provide innovative products and solutions across a wide range of areas. NeuroSky’s technology is currently used in Mattel’s “Mindflex,” which features a headset powered by NeuroSky. The headset reads a person’s brain waves and allows him/her to levitate a foam ball through a course. The NeuroSky headset in Uncle Milton’s “Star Wars Force Trainer” uses the power of the mind to remotely levitate a ball in the Jedi training game. Partner BBridge International’s “Brain Athlete” helps an athlete get into the zone. “Brain Athlete” uses NeuroSky’s non-invasive biosensors built into the headband of a standard golf visor to determine the user’s concentration levels.

NeuroSky’s headsets are engineered with non-invasive contact points and monitor the EEG electrical activity from the brain to determine mental states (attention and relaxation). This "ThinkGear" technology can control electronic devices, enable machines to adept to people, and further enhance productization and research on creative applications powered by the brain. Technological innovations include significant advancements in “noise” reduction, dry-sensor development (rather than requiring a conductive gel), substantial “cost engineering” (reducing the price), and enabling the wearer to use it on a consumer level outside of a lab (without the assistance of a doctor).

For more information about NeuroSky, please go to www.neurosky.com or to their electronic press kit at www.ballantinespr.com/NeuroSky.

About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, all hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. To obtain press credentials badges or for more information about DEMO, please visit http://www.demo.com.

Media Contact:
Erika Maya
Ballantines PR
erika@ballantinespr.com
Office: +1.310.454.3080
Mobile: +1.310.850.0309
Fax: +1.310.943.1978
www.ballantinespr.com